Toll Roads Product Launch

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The Project

The Toll Roads introduced a new sticker transponder to replace its existing hardcase transponders, requiring a large-scale transition for current account holders. To support the rollout, our team developed a coordinated launch campaign that included customer communications, packaging, web content, and fulfillment materials.

My Role

  • Coordinated campaign development (timeline, deliverables, feedback, communications) with Toll Roads lead, website team, packaging team, and fulfillment team
  • Developed the messaging for all campaign creative including notice letters, instructional booklet, webpage instructions, and more
  • Oversaw the branding and design for the sticker transponder launch campaign, including packaging

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The launch successfully supported the distribution and adoption of the new sticker transponder system, helping guide more than one million customers through the transition.

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Team Organization Chart
Project Schedule

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